Entertainment media reaches and influences billions of global audiences and communities. It is an important medium for development, security and behavior change communication (SBCC).
Gen Z spends more time playing video games and watching non-premium videos than watching TV, according to Hub. They are also driving the popularity of TikTok and other social platforms that allow for content creation.
1. Movies
Movies have long been a central part of entertainment. They can have a huge influence on our attitudes and beliefs, and can even change culture. They also have a huge economic impact, with billions of dollars spent on production each year. This helps create jobs and contributes to the economy in many ways.
However, the world of movies is changing rapidly. The rise of streaming services is challenging the traditional business model for cinemas and creating new opportunities for filmmakers. In addition, technologies like virtual reality and augmented reality are changing the way we watch films. This new era of entertainment is likely to affect the entire industry, from production to distribution and consumption.
When most people think of movies, they usually imagine a big screen in a dark theater with lots of popcorn and a lot of action. This is the way we have traditionally viewed movies, but that is no longer the case. Streaming services like Netflix have changed the way we watch movies, and they are likely to continue to change it in the future.
Gen Z shows a distinct preference for video games over watching TV or movies at home, according to a Deloitte 2021 study. This trend may be a result of their age, or it could signal a change in entertainment habits among all generations. Either way, it’s important for studios to take note of Gen Z’s unique preferences and find ways to appeal to them.
One potential solution is to make movie theaters more appealing. A recent Morning Consult study found that high ticket prices are a major deterrent for Zoomers, so offering discounts or rewards programs might be a good way to attract them. In addition, theaters should try to offer experiences that stand out from the rest of the entertainment landscape – for example, by hosting live events or screenings of classic films.
2. Music
A large number of people around the world engage in music as entertainment. This can be playing instruments, singing in a choir or even just listening to music. Making music is a highly satisfying activity and has been shown to have positive effects on mental health. It can also increase one’s self-esteem and boost their creativity and cognitive abilities. In addition to these benefits, there are also practical applications of music in the form of therapy, learning, communication, and even in sports performance.
A study published in the Journal of Music Therapy finds that children who participate in musical activities develop a higher level of cognitive function than those who do not. In addition to this, those who study music at a school or college level learn self-discipline, improve their expressive and language skills, gain technical motor skills, further develop problem solving and critical thinking skills, and learn how to work with others in an ensemble. This is a very valuable set of skills that can be used in a variety of different career paths.
Music is a popular form of entertainment for Gen Z, with more than half saying they enjoy discovering new music. This is a significant difference from older generations, who tend to enjoy watching TV or movies.
Gen Z is a highly connected generation, and they use their digital devices to create and consume content. They prefer to spend their free time listening to music, playing video games, and socializing with friends. They are more interested in learning about new technologies, as well.
This generation is also very active on social media platforms such as TikTok and Instagram. They also like to create their own content within these platforms and other UGC sites. This makes them a key audience to focus on when it comes to AV entertainment, and brands should take note of their preferences when creating content for their consumers.
3. Gaming
Gaming is a fun and engaging form of entertainment that can be enjoyed by people of all ages. It can include everything from tabletop games like chess or poker to arcade games and video games. Gaming is a great way to relieve stress and have fun with friends or family. It also helps improve hand-eye coordination and problem-solving skills. It is a popular form of entertainment that is continuing to grow and evolve.
Unlike other forms of entertainment, such as watching TV shows or movies, playing video games can be done at any time and in any location. Gamers can compete with each other in a variety of different genres, including shooters, platformers, role-playing, strategy, and puzzlers. In addition to traditional console and PC gaming, new technologies such as mobile gaming are becoming increasingly popular. This has resulted in a shift away from traditional entertainment habits among younger generations.
Gamers often use games as a form of entertainment because they require less effort than other activities. Many participants reported using games to fill idle time and claimed that other activities such as chores, studying, or socializing required too much energy. Some participants also indicated that other activities were too time-consuming or required special equipment to participate in.
While gaming can be a fun and enjoyable form of entertainment, it can also have negative effects on a person’s health. It is important to balance gaming with other forms of entertainment to prevent addiction. Additionally, it is important to seek help if you think that you or a loved one may have a gaming addiction. Many professionals believe that gaming addiction is a real phenomenon, and it can be just as dangerous as other addictions.
4. Sports
A key concept uncovered by our research around Entertainment For New Generation is the desire for balance and awareness. This group of individuals wants to take control of their relationship with digital technology and are attempting to make it more meaningful through mindful consumption. They also complain about digital fatigue, and they are keen to avoid distractions & mindless interactions.
This generation of young people are embracing physical activities to promote better health and fitness. They are becoming more interested in healthy eating, and they have a much more sophisticated understanding of the importance of exercise to maintain a balanced lifestyle. In addition, there is a strong focus on sports in schools and universities. However, they are also less keen on traditional team sports as a form of entertainment and prefer more individual or social games.
As a result, sports leagues and teams are struggling to attract Gen Z fans and make the sport more relevant in their lives. The new generation has less interest in watching nightly 2 1/2-hour televised games and is more receptive to shorter content on platforms such as TikTok, Instagram, and YouTube.
They are also more concerned about the social impacts of the sport. They want to see a positive impact on the community and environment, as well as having a more inclusive attitude towards females and minorities. This means that sport needs to become more democratic in terms of access, participation, and inclusion, and it needs to incorporate the values of younger generations to stay competitive in the future. This is a huge challenge for the world of sports, but one that is not impossible to overcome. A successful transition will help the industry to thrive in the 21st century and beyond.
5. TV
Television is one of the most influential forces in a new generation’s life. Whether it’s a drama, sitcom or documentary, TV has shaped every culture since its invention in 1929. For example, the first time that a terrorist attack took place on the World Trade Center towers, 24-hour newscasts were the first to communicate this tragedy to the entire nation in real-time. From the nostalgic TGIF lineup to The CW’s beefed up slate of teen dramas, TV has become an important cultural force that connects Millennials with each other. If Gen X had “ER,” Millennials got “Grey’s Anatomy.” While it has evolved into more of a traditional drama, it started a trend that has made shows like “The Sopranos” and “Breaking Bad” classics for the next generation.
While cable channels have sprung up to cater to specific interests, a new generation is opting for niche streaming services like AwesomenessTV, which is the largest YouTube-based channel with more than 872,000 subscribers that offers short, edgy programming ranging from fashion to gaming to sports. This type of content is a better fit for younger audiences and provides entertainment that is more personalized to their tastes.
The death of linear television has been a constant topic of discussion, but the industry continues to adapt to changing consumer habits. For example, a recent survey found that among Gen Z consumers, video games come in first place for entertainment preferences while watching TV and movies is in fifth place. According to Deloitte’s 2021 Digital Media Trends, this group is less likely than older age groups to be watching television and more inclined to engage in other activities, such as playing video games and engaging on social media.